Permanent Vacation is the website behind which a group of very clever creatives based in Sweden. Releasing two collections a year, you can track their moods during the creation process through Nordic woollens to printed romantic balloon skirts. With designing not the only string to their bow, it may be the beautiful photography that captures your heart, the collaborative projects or the open and free ethos that embodies Permanent Vacation. One thing is for sure, you won't leave the site without feeling inspired (and I defy you to not be trying to figure out some way to get yourself a piece of the magic)
***Sale is on now so get yourself there and embrace one of these pieces into your wardrobe - I've personally got my eye on the Lilly skirt and Elfriede dungaree-style dress...
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